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Best Fonts for Small Business Websites in 2025 (And When to Use Them)

You’ve got a great business, but if your website uses Comic Sans… we need to talk. Fonts matter. The right font builds trust, enhances readability, and communicates your vibe before anyone reads a single word.

Here are the best fonts for small business websites in 2025 and how to use them:

1. Inter

Modern, professional, and super readable. Great for startups, service providers, and agencies.

2. Lora

A serif with style — classy and traditional but not stuffy. Perfect for law firms, wedding planners, or anything upscale.

3. Poppins

Rounded and friendly. If your brand is modern and welcoming (hello, coffee shops and salons), Poppins is a winner.

4. Roboto

Clean and minimal — a favorite of tech companies and anyone who loves simplicity.

5. Playfair Display

Bold and elegant. Great for headings on creative portfolios, fashion brands, or design-forward sites.

Font Pairing Tips:

  • Use one font for headings and one for body text (e.g., Poppins + Lora).
  • Don’t use more than two fonts — it gets chaotic fast.
  • Make sure your font sizes scale well for mobile.

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